Off site Optimization is a key aspect of SEO. This concentrates on increasing the number of inbound links linking to your website. It includes: In-bound link text evaluation, Indexing reviews to ensure that all pages are properly indexed in the search engines and finding other top blogs that'd benefit from linking to your website. Most online business owners really don't understand the value and importance of high quality inbound links from other websites. Which is why so many struggle to rank high in the search engines.